My two loves: gadgets and porridge!

In this week's Sunday Mirror I had a group test of healthy cookers. The winner by far was this 4-in-1 gadget, not for its rice cooking, steaming or slow cooking abilities (all of which were good) but for the fact that it makes excellent porridge!
"Why not just use a saucepan or microwave?" you ask. Because this doesn't need stirring, doesn't explode everywhere, cooks the porridge perfectly and then keeps it warm afterwards. If you love porridge - which I do - then it's honestly work the money. If you love rice too then it's a flipping bargain!

Introducing: Magic Number Creative

Want wordsmithery? Need no-nonsense media training? I've teamed up with two other award-winning consumer journalists (Chris Haslam and Simon Munk) to set up a new copywriting agency: Magic Number Creative.

In short, we think PRs don't always communicate brilliantly with the mainstream media. And we're here to help you change that. Between the three of us, we've got 40 years of experience writing for mainstream press - from The Sunday Times to T3, FHM to Cosmopolitan, The Guardian to MSN. We're used to talking to consumers in language they understand. And we can bring the same clarity, simplicity and wit to your communications: brochures and newsletters, websites and blogs, instruction manuals and press releases etc. We also provide media training (we're used to asking awkward questions, we can help you answer them), product evaluation and other consultancy services.

So if your new year's resolution is to do get more coverage in the consumer press, communicate better with consumers, and build stronger relationships with journalists then get in touch! Check out