Introducing: Magic Number Creative

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Want wordsmithery? Need no-nonsense media training? I've teamed up with two other award-winning consumer journalists (Chris Haslam and Simon Munk) to set up a new copywriting agency: Magic Number Creative.

In short, we think PRs don't always communicate brilliantly with the mainstream media. And we're here to help you change that. Between the three of us, we've got 40 years of experience writing for mainstream press - from The Sunday Times to T3, FHM to Cosmopolitan, The Guardian to MSN. We're used to talking to consumers in language they understand. And we can bring the same clarity, simplicity and wit to your communications: brochures and newsletters, websites and blogs, instruction manuals and press releases etc. We also provide media training (we're used to asking awkward questions, we can help you answer them), product evaluation and other consultancy services.

So if your new year's resolution is to do get more coverage in the consumer press, communicate better with consumers, and build stronger relationships with journalists then get in touch! Check out


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